User Research



Web Development

Clever is the the most widely used single sign‑on platform for K–12 education, helping developers and educators enrich the classroom experience for their students. Fathom was asked to rebuild the Clever content marketing site as the company's targets audience scaled to include teachers and parents.

Using insights gleaned from user interviews with current and former teachers, we designed a website administration that could speak to Clever's existing and future audience personas. The site was built to be modular and infinitely flexible, so the Clever team could spin up new portals based on personas in the dashboard, automatically populating content from select resource categories. This flexibility allows the site to evolve easily as the Clever audience grows.

“The process was so smooth... There were literally no big issues that were blockers or problems.”
Erin Browner
Content Marketing Manager