Motorola

Motorola's launch event for their much-beloved RAZR phone had to go virtual during the pandemic. We worked with Puppy Love to build a rich, multimedia experience for the VIP launch event, bringing the energy of the red carpet to the web with concession content, a short film premiere, and a virtual after-party.

The site featured timed gates for tech press VIPs and alternate story paths for general audiences. Live, pre-show cocktails were prepared by a virtual bartender with a custom emoji storm for the audience to build excitement. After a single screening for the world premiere of the campaign short film featuring Julia Garner, users could explore the after-party with the film's director's commentary, branded Spark AR filters, and behind-the-scenes commentary from the actors and director as part of an exclusive backstage experience.